Hanukkah has come and gone for another year, and people around the world celebrated accordingly. Hanukkah, also known as the Festival of Lights, can be an illuminating reminder to celebrate the various lighting technologies in the automotive industry. Buick’s lighting system is extensive and comes with plenty of options that can make your life easier throughout the year.
Adaptive Forward Lighting
Safety technology is always advancing, and Buick has been equipping most of its vehicles accordingly. Adaptive Forward Lighting senses the direction the car is going, then moves the headlights in that direction. This system enables drivers to see around curves at night.
Buick vehicles are luxurious when it comes to materials and controls, but many people forget about the interior lighting. Most Buick models feature warm ambient lighting to set a relaxing mood. Footwell lighting helps passengers find exactly what they need, even if it’s on the floor in the dark.
High-Intensity Discharge (HID) headlamps detect the conditions of traffic and turn on or off as necessary. The system allows drivers to flash their headlights prior to passing a vehicle to alert drivers ahead. Models equipped with HID headlamps help improve visibility at night or in dark areas, such as a garage.
We here at Ron Smith Buick GMC are happy to see Buick models offer lighting options to meet the needs of all drivers and driving conditions.
A series of Dodge ads will be released in partnership with Universal Studios to promote the upcoming Fate of the Furious film, opening on April 14 and starring Vin Diesel, Charlize Theron, and Dwayne Johnson. Dodge and Universal will also co-produce social media posts and other digital content, as well as licensed products.
The Fast & Furious franchise heavily features Dodge performance cars, including the Dodge Charger and Challenger, particularly the SRT. The ad spots feature actors from the film walking into a garage filled with Dodge performance cars and calling it heaven, then taking them for a spin on a high-speed chase, while the voiceover proclaims Dodge “Fast and Furious tested and approved.” Check out the commercial here on Dodge’s website.
Chief Marketing Officer of FCA Global Olivier Francois says the Fast & Furious franchise “provides a natural extension” to showcase Dodge’s performance vehicles to car-loving moviegoers and went on to say, “The best co-branded promotional spots are those in which the world of the Fast & Furious films and our world merge” to create unique, creative content.
Don’t miss The Fate of the Furious on April 14, and get more info about Dodge’s performance lineup, right here at Ron Smith Buick GMC!
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