Monthly Archives: February 2017

Buick’s New Ad: “Not So Pee Wee Football”

The ads during the big game are the primary reason many viewers tune in every year. The creative, and usually expensive, ads offer a look into movies, messages, and products that aren’t usually put on such a display at any other point throughout the year. Buick’s ad put the Cascada convertible and Encore crossover on display.

Buick’s new ad starred football player Cam Newton and super model Miranda Kerr both on the sidelines and on the field of a pee wee football game. Rumors had suggested the two stars would take the spotlight alongside two Buick vehicles prior to the ad’s release on YouTube, before to the game.

The ad kicks off with a game of Pee Wee football only for two dads to catch sight of a gorgeous red Buick Cascada. After a bit of banter, one of the players becomes Cam Newton, who throws an incredible touchdown pass. Then, the stylish Encore pulls up, causing the coach to say, “If that’s a Buick, then I’m a supermodel.” Sure, enough, Miranda Kerr took his place.

While the Atlanta Falcons took an early lead in the final game of the season, the New England Patriots swung a 21-point deficit to win 34 to 28. Tom Brady took home his fifth championship win and what a win it was!

We here at Ron Smith Buick GMC offer our congratulations to the Patriots as well as the Buick Cascada and Encore for taking the spotlight during one of the most-watched programs of the year.