A series of Dodge ads will be released in partnership with Universal Studios to promote the upcoming Fate of the Furious film, opening on April 14 and starring Vin Diesel, Charlize Theron, and Dwayne Johnson. Dodge and Universal will also co-produce social media posts and other digital content, as well as licensed products.
The Fast & Furious franchise heavily features Dodge performance cars, including the Dodge Charger and Challenger, particularly the SRT. The ad spots feature actors from the film walking into a garage filled with Dodge performance cars and calling it heaven, then taking them for a spin on a high-speed chase, while the voiceover proclaims Dodge “Fast and Furious tested and approved.” Check out the commercial here on Dodge’s website.
Chief Marketing Officer of FCA Global Olivier Francois says the Fast & Furious franchise “provides a natural extension” to showcase Dodge’s performance vehicles to car-loving moviegoers and went on to say, “The best co-branded promotional spots are those in which the world of the Fast & Furious films and our world merge” to create unique, creative content.
Don’t miss The Fate of the Furious on April 14, and get more info about Dodge’s performance lineup, right here at Ron Smith Buick GMC!
The ads during the big game are the primary reason many viewers tune in every year. The creative, and usually expensive, ads offer a look into movies, messages, and products that aren’t usually put on such a display at any other point throughout the year. Buick’s ad put the Cascada convertible and Encore crossover on display.
Buick’s new ad starred football player Cam Newton and super model Miranda Kerr both on the sidelines and on the field of a pee wee football game. Rumors had suggested the two stars would take the spotlight alongside two Buick vehicles prior to the ad’s release on YouTube, before to the game.
The ad kicks off with a game of Pee Wee football only for two dads to catch sight of a gorgeous red Buick Cascada. After a bit of banter, one of the players becomes Cam Newton, who throws an incredible touchdown pass. Then, the stylish Encore pulls up, causing the coach to say, “If that’s a Buick, then I’m a supermodel.” Sure, enough, Miranda Kerr took his place.
While the Atlanta Falcons took an early lead in the final game of the season, the New England Patriots swung a 21-point deficit to win 34 to 28. Tom Brady took home his fifth championship win and what a win it was!
We here at Ron Smith Buick GMC offer our congratulations to the Patriots as well as the Buick Cascada and Encore for taking the spotlight during one of the most-watched programs of the year.
Looking for your next SUV or truck to start out the year right? If your resolution was to find a safe, dynamic, and tech-savvy vehicle, then look no further than these GMC top models for the New Year.
2017 GMC Sierra 1500
This full-size pickup from GMC is outfitted with top-notch technology, like the Rear Seat Reminder which sounds when the rear doors are opened. Get the MyGMC mobile app and enjoy features like remote starts and performance monitoring.
2017 GMC Terrain
Classy and family-friendly, the Terrain offers a confidence-inspiring safety package, including the Ultrasonic Rear Park Assist. This powerful and convenient technology can detect small objects up to 8 feet away.
2017 GMC Acadia
The Acadia is a roomy and powerful SUV from GMC that is not only capable of towing up to 6,000 pounds, but also features Tow Vision Trailering system. It’s a rear vision camera that uses guidelines in the display to help you tow with ease.
2017 GMC Yukon
Capable of accommodating 9 passengers with plenty of room to spare, the Yukon is a premier full-size SUV. High-tech features abound on the Yukon, especially in the area of safety. For instance, the Yukon is available with Forward Collision Alert and Lane Keep Assist.
Greetings! We would like to welcome you to the official blog of Ron Smith Buick GMC. Starting this month, you will be able to log on here and get the latest happening in Buick and GMC as well as major announcements going on here at the dealership. We look forward to serving you in this fresh new way. We hope to see you out here at Ron Smith GMC, where you will always find a smile, handshake and a great deal!